Betty Crocker 
The BettyLab

CLIENT: Betty Crocker

ART DIRECTION: Aliza Roth
COPYWRITING: Haley Jackson
AGENCY: VML

RESULTS: Millions of impressions and some great articles like this one and this one

Betty Crocker saw that women only represented a third of STEM-related jobs, and many girls stop believing they can be anything they want after the age of 5. That didn't sit right with us. So, we set out to change the narrative and created the BettyLab, a place that turns a consumers' kitchen into an at-home laboratory.

The BettyLab was set up to help girls and kids discover an interest in STEM at a young age with fun and educational lessons From website to social to partnerships, we made sure every box was checked. Head on over to the BettyLab and take a look around: Click here