Craig Nog

CLIENT: Elijah Craig

ACD ART: Aliza Roth
AGENCY:
 Mustache/Edelman

RESPONSIBILITIES: 
Concept Development, Art Direction, Design

When Elijah Craig needed a quick, headline-grabbing idea for the holidays, we delivered Craig Nog—Elijah Craig Egg Nog made exclusively for Craig’s. The campaign featured make-your-own Craig Nog kits and limited-edition pre-made bottles, available only during the holiday season.

We leaned into the name, gifting Craig Nog to anyone named Craig (and their friends), creating buzz and a personal connection. This low-budget, fast-turnaround project exceeded expectations, generating explosive results and solidifying Craig Nog as a holiday favorite.

Results: 859.6M earned and social impressions and counting


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