Aliza RothWorkWritingAbout contact 95% of smokers who try to quit “cold turkey” are unsuccessful, that’s where Chantix’s slow-turkey comes into play. The campaign encouraged smokers to quit slowly with a flexible quit approach.
CLIENT: Chantix
ART DIRECTION: Aliza Roth
COPYWRITER: Haley Jackson
ECDs: John Bollinger & Bob Pirrmann
AGENCY: VML
RESULTS:
A super successful campaign,
Pfizer’s revenue increased by 13%,
and a whole lot of happy lungs
