Pearson+

CLIENT: Pearson+

ART DIRECTION: Aliza Roth
COPYWRITING: Kyle Nutter
CDs: Perle Arteta & Gretchen Menter
AGENCY: VMLY&R

RESPONSIBILITIES: 
Concept Development, Art Direction, Design

RECOGNITION:
Effie’s USA- Seasonal Marketing Services and Direct to Consumer categories

We needed to create a campaign for Pearson+ aimed at college students to highlight their new product. This was all about authenticity and how Pearson+ can custom the learning experience. The campaign is called "This is You Learning" and shows how Pearson+ helps you learn the way you want to learn. We shot 5 OLV's, developed a full campaign with a brand new look and feel, and partnered with some pretty cool people on TikTok and Instagram.