Perdue: beer can chicken beer

We launched a first of its kind—Beer Can Chicken Beer—the perfect beer for making Beer Can Chicken….and the media ate it right up. We launched with a syndicated CNN article and continued with many more media pickups.

673 earned placements (Such as CNN and Food & Wine) and 3 billion impressions

ACD ART: Aliza Roth
ACD COPY:
Regina Aletto
AGENCY: 
Mustache/Edelman

RECOGNITION:
The One Shows-
Finalist
Webby Awards -
Nominee
PR Week U.S. Award -
Best in Product Brand Development
The WARC Awards-
Gold winner

other relevant stuff
Beer Can Chicken BeerPearson+The BettyLabSHANI Jewelry Craig NogMiss AmericaBetty CrockerGood Start Baby FormulaDell GamingChantixBranding & Web DesignPrints & One-Offs
Not relevant stuff
Some Nerdy Stuff I've Written