Perdue
beer can
chicken beer

CLIENT: Perdue

ACD ART: Aliza Roth
ACD COPY: Regina Aletto
AGENCY: Mustache/Edelman
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RESULTS: 673 earned placements (Such as CNN and Food & Wine)  
3 billion impressions

RECOGNITION:
The One Shows- Finalist
Webby Awards - Nominee
PR Week U.S. Award - Best in Product Brand Development
The WARC Awards- Gold winner

We launched a first of its kind—Beer Can Chicken Beer—the perfect beer for making Beer Can Chicken….and the media ate it right up. We launched with a syndicated CNN article and continued with many more media pickups.