We launched a first of its kind—Beer Can Chicken Beer—the perfect beer for making Beer Can Chicken….and the media ate it right up. We launched with a syndicated CNN article and continued with many more media pickups.
The results? Recognition from: The One Shows, Webby Awards, PR Week U.S. Award and The WARC Awards,673 earned placements (Such as CNN and Food & Wine) and 3 billion impressions
ACD ART: Aliza Roth ACD COPY: Regina Aletto AGENCY: Mustache/Edelman
RECOGNITION: The One Shows- Finalist Webby Awards - Nominee PR Week U.S. Award - Best in Product Brand Development The WARC Awards- Gold winner
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