Good Start Baby Formula

When Good Start was ready to launch, we built the brand from the ground up—developing the look and feel, crafting the digital campaign, and creating a robust photoshoot library that spotlighted real parents and real moments.

From brand strategy to messaging frameworks to creative direction, I helped steer the work from insight to execution. The result? A confident, cohesive brand that made a strong entrance into a crowded category—and gave parents something new to feel good about.

ACD: Aliza Roth
CD: Katrina Mustakas & Liz Loudy
PHOTOGRAPHY: Allie Cottrill