Miss America
Composed Documentary

Miss America has changed and rebranded to become a more inclusive, progressive and feminist organization. With the launch of Miss America 2.0, the spotlight was turned on to women who are impressive in every aspect of their lives.

From concept, writing, and branding, this mini-doc series tells the tale of a classically trained composer, poised speaker, and confident performer.

CLIENT: Miss America

ART DIRECTION: Aliza Roth
COPYWRITING: Haley Jackson
AGENCY: VML

RESULTS: 
‍Over 43.5M impressions just on the giphys