Perdue
beer can chicken beer

CLIENT: Perdue

ACD ART: Aliza Roth
ACD COPY: Regina Aletto
AGENCY: Mustache/Edelman

RESPONSIBILITIES: 
Art Direction, Design, Creative Oversight, Concepting

We launched a first of its kind—Beer Can Chicken Beer—the perfect beer for making Beer Can Chicken….and the media ate it right up. We launched with a syndicated CNN article and continued with many more media pickups.

STATS: 
192 earned placements (Such as CNN and Food & Wine)  
411,794,236 total impressions