Betty Crocker rebranded for “every Betty,” and our job was to bring it to life digitally. We built a modern, inclusive social and digital presence—pushing art direction, shaping tone of voice, concepting shoots, riding trends, and refreshing visuals to grow trust and engagement.
The results? For Betty’s birthday, yielded over 82K engagements on a single post and drove 66K organic site visits—80% of which were new visitors to BettyCrocker.com.
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