Betty Crocker: Social & digital content

Betty Crocker decided it was time to rebrand for ‘every Betty.' They were faced with a challenge, how would this come through on digital?

From a modern and engaging look and feel to an inclusive and witty tone of voice, a brand new social and digital experience was created. We took the new brand guidelines and blew it out. We pushed the art direction, grew our consumers' trust, concepted shoot directions, pre-pros, style guides, capitalized on social trends, refreshed their visuals, and everything in between.

Yielded over 82K on a single post for Betty's birthday!

Increased organic site visits by 66K visitors — 80% of which were new visitors to Bettycrocker.com